One of the most overlooked aspects of AI isn't about making things faster or cheaper. It’s about solving a problem that almost every creative person wrestles with: getting wildly excited about a new idea, building it out, and then abandoning it right before it has a chance to actually take hold.

I see this constantly.

Over the years I've been blessed to work with some brilliant clients who all have an endless stream of ideas. A few months ago, my absolute priority was video. We were going all-in. Then, a few weeks later, the focus shifted entirely to getting into galleries and art shows. Shortly after that? Email marketing and thought leadership.

My belief is that every single one of those directions is perfect. All of them can help him reach his objectives. But if you only spend a couple of weeks executing one before pivoting to the next, none of them will work.

This isn't a critique of my client. It's a critique of myself. This is exactly how my mind works, too.

The Blessing and Curse of "The Daring Creative"

If you are a curious person—if you have ADHD, or if you simply love exploring the frontier of what’s possible—you recognize this cycle. These traits are exactly what make someone a "Daring Creative." We are built to explore.

But that exploration comes with a cost.

I’ll go through periods where I am deeply, singularly interested in a specific platform or project. Lately, I have been on a tear with Meta Threads. It reminds me of the old Twitter days, but with much better creator controls. For the last couple of months, it's been the most important thing in the world to me.

But this weekend? All I could do is dig into Claude Cowork. It's all I think about, how to automate my process.

I’ve been doing this long enough to know the pattern. Eventually, my attention will drift. I’ll get interested in something entirely different, and I'll stop talking about Threads or Claude. And the hard truth about growing online is that when your activity lags, your growth lags with it. You lose the momentum you just spent weeks building.

Setting the "Attention Floor"

This is where my relationship with AI has fundamentally shifted. I am no longer just using it to brainstorm or generate images; I am using it to build and execute on things to keep me active on more than one thing.

Recently, I started using AI tools to offload the mechanical tasks related to growing my social media presence. The goal isn't to automate my activity away. The goal is to set a "floor" for my attention—a minimum level of presence that ensures I don't disappear when my mind moves elsewhere.

I use these tools to identify where people are asking questions that I actually have the expertise to answer. Right now, we are taking baby steps: the AI identifies candidates for outreach, drafts a response based on my previous writing, and asks for my approval. It ensures that every day, I am providing value to people who might be candidates for becoming "Daring Creatives" themselves.

Building for the Pivot

This is totally game-changing. It completely reframes how I look at my own bursts of inspiration and attention.

Now, when I get a new direction to go in—when the hyper-fixation kicks in—I don't just spend a few weeks doing the manual work before burning out. I spend those few weeks building out the AI infrastructure and support systems for that specific initiative.

I capture the context, design the workflows, and teach the models exactly how I want things executed. I can easily see myself training these tools up enough that they can handle basic outreach and communication autonomously. When someone asks a question I have an answer to, the system responds.

The result? When my curiosity inevitably pulls me toward the next big thing, the previous initiative doesn't die. It just transitions from manual effort to automated momentum.

AI allows you to be as multi-passionate and easily distracted as you naturally are, without paying the price of inconsistency. You get to keep exploring, and the machine makes sure the plates you spun up keep spinning.