Behind-the-scenes breakdowns of how real AI creators make their work.

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opinion

A collection of 178 posts.

Start Here: When AI Makes You Faster vs. Slower

Start Here: When AI Makes You Faster vs. Slower

AI helps the most when you don’t force it to handle the parts that need a ton of explanation.

storytelling Featured

The Hidden Work Behind Gossip Goblins' Worlds

Watching Zack London (better known as Gossip Goblin) break down his process in a handful of Instagram stories made me rethink everything.

A Different Way of Looking at Sunsets

A Different Way of Looking at Sunsets

It turns out a machine can show us things about a sunset we never notice ourselves. Plus, try the new Sunset Generator Tool!

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?

Toxic @Threads: Fake-Ass Robots Controlled by Slave Labor in India

Toxic @Threads: Fake-Ass Robots Controlled by Slave Labor in India

A public meltdown wrapped in moral outrage. But it’s more than that. It’s tragic, because it doesn’t have to be this way.

Portfolio or Personal Brand?

If I were starting my creative career today, the first thing I’d do is to go all in on building my personal brand.

AI Didn’t Break Art. We Did.

AI Didn’t Break Art. We Did.

Let’s be honest — most of the outrage about AI isn’t really about technology. It’s about who gets the money.

Toxic @Threads: "They're all untalented hacks!"

Toxic @Threads: "They're all untalented hacks!"

There’s something eerily familiar about the mob of people attacking AI art online these days, dismissing it as soulless, and ridiculing anyone who dares to experiments with it.

Meet ChatGPT Atlas

Meet ChatGPT Atlas

When your browser can write, research, and post for you, “going online” starts to mean something new.

Sound Isn't Song

Sound Isn't Song

AI music can fill the silence—but not the feeling. But we're in the early days.

Should Spotify Lead the Next Era of AI Music?

Should Spotify Lead the Next Era of AI Music?

Spotify wants to define what “responsible AI in music” looks like — a noble claim from a company long accused of devaluing artists’ work.

AI Broke Rick Beato's Brain

What Rick Beato Gets Wrong About AI

In a recent video, Rick Beato revealed something less flattering—not about AI, but about how humans use their authority when they feel it slipping.

Directing Sora

It wasn’t just about describing a scene; it was about orchestrating one.

AI and the Return of Participation

AI and the Return of Participation

Tools like Sora hint at a reset — where remixing, riffing, and building on others’ ideas are built into the system itself.

The Slop About Slop

The Slop About Slop

Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.

First Hours With Sora 2

First Hours With Sora 2

In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.

OpenAI Announces Sora 2

OpenAI Announces Sora 2

When OpenAI announced Sora 2, I didn’t immediately jump for joy. I’ve learned to temper expectations.

AI at NYFW

This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.

"Context" Is Your Creative Edge

"Context" Is Your Creative Edge

The most important skill for working with AI is the ability to explain.

Feeling Invisible Online?

Feeling Invisible Online?

But then he said something that stuck with me: “I just wish it was leading to more sales.”

Working Harder Than Ever… and Still Falling Behind?

Working Harder Than Ever… and Still Falling Behind?

If you’ve ever felt exhausted and still wondered if you’re doing enough, you’re not the only one.

99% of Creatives Aren’t Using AI (Yet)

99% of Creatives Aren’t Using AI (Yet)

Most AI talk on social media feels like hype. You’d think everyone is using these tools daily. But this report from Anthropic tells a different story.

Is Prompting Holding You Back?

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

How Big A Problem Is AI Hallucination, Anyway?

How Big A Problem Is AI Hallucination, Anyway?

Hallucinations are training artifacts, not inherent flaws, and we can fix them. OpenAI shared their findings.

iPhone 17 Pro: The choice for AI creators?

Does iPhone 17 Pro AI Capabilities Actually Matter for Your Workflow?

The iPhone 17 Pro has revolutionized creativity with AI capabilities, offering unprecedented privacy and performance for creatives. Let's dive into what this means for our workflows and the future of storytelling.