The Archive

Creator Stories

How AI creators actually make their work — the process, the tools, and the decisions behind the pieces.

All Creator Stories

Jonas Peterson Directs the AI the Way a Director Talks to an Actor

Jonas Peterson Directs the AI the Way a Director Talks to an Actor

Jonas Peterson spent twenty-five years photographing real people before he started making portraits of people who don't exist. He describes the AI work as directing, says the software is wrong most of the time, and refuses to tell anyone which software it is.

Aug 7, 2026 5 min read
Grace Green Puts the Same Girl in a New Impossible Situation Every Week

Grace Green Puts the Same Girl in a New Impossible Situation Every Week

grace_green_space has been putting the same black-bobbed girl into a new impossible situation for years — tightropes, vending machines, a shadow on a leash. She added AI to a nine-year digital painting practice in 2025 and hasn't explained a thing about how.

Aug 4, 2026 4 min read
How Animaj Trained Its Animation AI on 300,000 Pocoyo Sketches.

How Animaj Trained Its Animation AI on 300,000 Pocoyo Sketches.

Disney Jr's first YouTube preschool series appeared on July 15 with no press release. It was co-developed with Animaj — the studio that trained animation models on 300,000 Pocoyo sketches and publishes its pipeline like an engineering blog.

Jul 24, 2026 5 min read
How Do AI Creators Actually Make Their Videos?

How Do AI Creators Actually Make Their Videos?

People keep typing the same question into search: how does this creator actually make their videos? We've been asking them directly. Here's what five of the processes really look like — scripts, storyboards, hundreds of discarded generations, and a lot of editing.

Jul 23, 2026 6 min read
Caspar Jade Posted a Fictional Person Every Day for 15 Months

Caspar Jade Posted a Fictional Person Every Day for 15 Months

Caspar Jade is the AI alias of a Berlin photographer who spent 16 years shooting magazine covers. For 15 months his project The Unreal People posted a portrait of a fictional person every day, each with a life story — 471 people who never existed.

Jul 22, 2026 3 min read
Tropland Universe Runs a Circus Where No Animal Is Real

Tropland Universe Runs a Circus Where No Animal Is Real

Tropland Universe is a digital animal kingdom — photoreal lions and tigers doing impossible things, every caption disclosing the AI and promising no animal was caged, trained, or harmed. It started as a children's book about a juice bar in 2013.

Jul 21, 2026 3 min read
PJ Ace Made an NBA Finals Ad for $2,000 and Published the Prompts

PJ Ace Made an NBA Finals Ad for $2,000 and Published the Prompts

PJ Ace made the AI ad that ran during the NBA Finals for about $2,000 in three days — then published the entire workflow. Fifteen years of directing, 300-400 Veo generations, and a rule about never asking Gemini for more than 5 prompts at a time.

Jul 20, 2026 3 min read

Also from the workshop

Opinion and behind-the-scenes build notes — more in the portfolio →