The Geode

The Challenge

A commercial building is more than just square footage; it’s a creative ecosystem. My job is to ensure The Geode is recognized as the premier hub for makers and professionals in SE Portland. I solve the problem of vacancy by keeping the building’s brand active, inviting, and highly visible to the right tenants.

The Process

• Strategic Promotion: I lead the marketing efforts to keep the building leased out, working closely with brokers and vendors to move suites quickly.
• Production & Media: I handle all photography and videography for the property, moving away from "stock" real estate shots in favor of cinematic tours that highlight the building's soul.
• Presence Management: I run the building’s social channels, turning the physical address into a digital brand that potential tenants actually want to follow.

The Results

• Consistent Occupancy: Maintained high occupancy rates by positioning the building as a "must-have" address for the local creative class.
• High-Utility Archive: Created a robust library of visual assets that allows for rapid marketing whenever a new space becomes available, reducing the time a unit sits empty.