Eichinger Sculpture Studio

I partnered with master bronze sculptor Martin Eichinger to help modernize and reposition his studio, reshaping how his work is understood and discovered by collectors and the public.

What began as a content and social media role expanded into a broader effort centered on clarity and storytelling. I led the development of long-form articles, website copy, and supporting content that translated the artist’s process, philosophy, and evolving epoxy resin work into language people could engage with and trust.

Much of the work focused on structure—organizing information in ways that made complex ideas accessible, searchable, and meaningful without losing the nuance of the art itself. The goal wasn’t promotion alone, but building a connected narrative across the site, editorial content, and email that helped audiences better understand what they were seeing.

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http://instagram.com/artatthegeode