The Challenge
Audigy helps independent hearing care practices grow their businesses. When I joined in 2012 as a marketing manager, the company had big ambitions but its marketing infrastructure wasn't built to scale. They needed someone who could handle the full spectrum — web, video, podcasting, brand — across a network that would eventually span over 250 member practices, each with their own needs and audiences.
My Approach & Execution
- Web at Scale: I built and managed the web development systems that powered 250+ sub-websites for Audigy's member practices. Each site had to feel personalized while staying on-brand.
- Podcast Network: I built a podcast network from scratch — 5 recurring shows, over 250 episodes. The content served existing members, recruited new practices into the network, and positioned Audigy as the authority in the private practice hearing space.
- AGX Rebrand: Led the digital consumer-facing rebrand for AGX, Audigy's hearing aid product line. This was a different challenge — translating a B2B company's credibility into something a consumer could feel and trust.
- Video Production: I developed what I'd later understand as my core methodology — prioritizing psychological safety over technical procedure. If the person doesn't feel comfortable, the footage is going to be stiff and unusable. So I made every shoot feel like the most fun part of their day.
The Role That Kept Growing
I started as a marketing manager and grew into a senior strategist. That trajectory wasn't planned — it happened because I kept finding problems I could solve.
What I Took With Me
This is where I fell in love with helping small businesses. I learned every aspect of how a business actually works — not just the marketing silo, but the full picture. And I discovered that my real skill wasn't video or podcasting or web development. It was making people comfortable enough to be authentic, and then building systems around that authenticity so it could scale.