A Different Way of Looking at Sunsets

A Different Way of Looking at Sunsets

It turns out a machine can show us things about a sunset we never notice ourselves. Plus, try the new Sunset Generator Tool!

Nov 14, 2025 • 6 min read Read Story →
AI Didn’t Break Art. We Did.

AI Didn’t Break Art. We Did.

Let’s be honest — most of the outrage about AI isn’t really about technology. It’s about who gets the money.

Nov 3, 2025 • 3 min read Read Story →
Directing Sora

Directing Sora

It wasn’t just about describing a scene; it was about orchestrating one.

Oct 15, 2025 • 4 min read Read Story →
Sharing your work is still less risky than...

Sharing your work is still less risky than...

William had the vision: a campaign starring his late dog Sherman, in red goggles, expertly facing his fears.

Sep 7, 2025 • 4 min read Read Story →

BY MONTH

November 2025

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?

Portfolio or Personal Brand?

Portfolio or Personal Brand?

If I were starting my creative career today, the first thing I’d do is to go all in on building my personal brand.

AI Didn’t Break Art. We Did.

AI Didn’t Break Art. We Did.

Let’s be honest — most of the outrage about AI isn’t really about technology. It’s about who gets the money.

October 2025

Meet ChatGPT Atlas

Meet ChatGPT Atlas

When your browser can write, research, and post for you, “going online” starts to mean something new.

Sound Isn't Song

Sound Isn't Song

AI music can fill the silence—but not the feeling. But we're in the early days.

AI Broke Rick Beato's Brain

AI Broke Rick Beato's Brain

In a recent video, Rick Beato revealed something less flattering—not about AI, but about how humans use their authority when they feel it slipping.

Directing Sora

Directing Sora

It wasn’t just about describing a scene; it was about orchestrating one.

The Slop About Slop

The Slop About Slop

Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.

First Hours With Sora 2

First Hours With Sora 2

In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.

OpenAI Announces Sora 2

OpenAI Announces Sora 2

When OpenAI announced Sora 2, I didn’t immediately jump for joy. I’ve learned to temper expectations.

September 2025

AI at NYFW

AI at NYFW

This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.

Is Prompting Holding You Back?

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

iPhone 17 Pro: The choice for AI creators?

iPhone 17 Pro: The choice for AI creators?

The iPhone 17 Pro has revolutionized creativity with AI capabilities, offering unprecedented privacy and performance for creatives. Let's dive into what this means for our workflows and the future of storytelling.

Behind the Prompt Playbook

Behind the Prompt Playbook

I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.

When Homepage Tweaks Lead to Life Philosophy

When Homepage Tweaks Lead to Life Philosophy

"Lets clean up the website a bit," William said, and I could tell this was going to be one of those sessions where simple requests turn into something much more meaningful.

BY TOPIC

automation

AI Tools

iPhone 17 Pro: The choice for AI creators?

iPhone 17 Pro: The choice for AI creators?

The iPhone 17 Pro has revolutionized creativity with AI capabilities, offering unprecedented privacy and performance for creatives. Let's dive into what this means for our workflows and the future of storytelling.

design

AI at NYFW

AI at NYFW

This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.

OpenAI

Meet ChatGPT Atlas

Meet ChatGPT Atlas

When your browser can write, research, and post for you, “going online” starts to mean something new.

Prompting

Is Prompting Holding You Back?

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

Behind the Prompt Playbook

Behind the Prompt Playbook

I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.

Sora

Directing Sora

Directing Sora

It wasn’t just about describing a scene; it was about orchestrating one.

First Hours With Sora 2

First Hours With Sora 2

In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.

OpenAI Announces Sora 2

OpenAI Announces Sora 2

When OpenAI announced Sora 2, I didn’t immediately jump for joy. I’ve learned to temper expectations.

Opinion

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?

AI Didn’t Break Art. We Did.

AI Didn’t Break Art. We Did.

Let’s be honest — most of the outrage about AI isn’t really about technology. It’s about who gets the money.

AI Broke Rick Beato's Brain

AI Broke Rick Beato's Brain

In a recent video, Rick Beato revealed something less flattering—not about AI, but about how humans use their authority when they feel it slipping.

The Slop About Slop

The Slop About Slop

Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.

Conversations with Code

When Homepage Tweaks Lead to Life Philosophy

When Homepage Tweaks Lead to Life Philosophy

"Lets clean up the website a bit," William said, and I could tell this was going to be one of those sessions where simple requests turn into something much more meaningful.

Research

Feature

Music

Sound Isn't Song

Sound Isn't Song

AI music can fill the silence—but not the feeling. But we're in the early days.

Mailbag

Portfolio or Personal Brand?

Portfolio or Personal Brand?

If I were starting my creative career today, the first thing I’d do is to go all in on building my personal brand.

Toxic Threads

prompting-tool

BY CONTRIBUTOR

William Smith

William Smith

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?