NEW TO AI? START HERE

  1. 01 How to teach AI to write in your voice
  2. 02 Consistent characters in AI image generation
  3. 03 How to create a mascot or character
  4. 04 Beginner's guide to vibe coding

GUIDES

How-tos and tutorials, tested in real creative workflows.

How to Stop Abandoning Your Ideas
Guide
Guide

How to Stop Abandoning Your Ideas

Most creatives don't fail because of bad ideas; they fail because their brains move on before the work takes hold. Learn how to use AI to build an "Attention Floor" that keeps your projects alive while you explore your next hyper-fixation.

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Is Prompting Holding You Back?
Guide
Guide

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

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Behind the Prompt Playbook
Guide
Guide

Behind the Prompt Playbook

I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.

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PROCESS BREAKDOWNS

How AI artists and creatives actually build their work.

My Week with Claude Cowork
Process
Process

My Week with Claude Cowork

In one weekend, I went from manually managing everything to running a system of AI agents handling growth, content, and operations. Here’s how I built it—and where it falls apart.

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How to Stop Abandoning Your Ideas
Guide
Guide

How to Stop Abandoning Your Ideas

Most creatives don't fail because of bad ideas; they fail because their brains move on before the work takes hold. Learn how to use AI to build an "Attention Floor" that keeps your projects alive while you explore your next hyper-fixation.

Read Entry —
When Autonomy Changes What You Choose to Make
Process
Process

When Autonomy Changes What You Choose to Make

The true cost of ideas isn't money, but the cognitive load of execution. This post explores how AI restores creative autonomy, allowing you to test concepts without permission and shifting your role from solitary operator to director.

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Letting Go of Old Tools (Without Letting Go of Yourself)
Process
Process

Letting Go of Old Tools (Without Letting Go of Yourself)

Letting go of old tools isn’t just a financial decision. For many creatives, it’s an identity shift. This article explores what happens when gear meant to prove seriousness starts to feel like a constraint, and how AI workflows can reshape how you think about craft, ownership, and creative freedom.

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CREATOR STORIES

Artists and creatives on their work, their process, and what AI changes.

How Do AI Creators Actually Make Their Videos?
Creator Story
Creator Story

How Do AI Creators Actually Make Their Videos?

People keep typing the same question into search: how does this creator actually make their videos? We've been asking them directly. Here's what five of the processes really look like — scripts, storyboards, hundreds of discarded generations, and a lot of editing.

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CONVERSATIONS

Dialogues, mailbags, and late-night sessions with the machines.

BY YEAR

2026

What Those AI Videos on Your Feed Actually Cost
Notes
Notes

What Those AI Videos on Your Feed Actually Cost

Curious Refuge published the bill for one 30-second Seedance 2.5 shot: $31.62. For scale, my whole image pipeline spent $15.26 making 997 images last month. The distance between generating pictures in ChatGPT and generating the video you're scrolling past is enormous, and almost nobody talks about

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How Do AI Creators Actually Make Their Videos?
Creator Story
Creator Story

How Do AI Creators Actually Make Their Videos?

People keep typing the same question into search: how does this creator actually make their videos? We've been asking them directly. Here's what five of the processes really look like — scripts, storyboards, hundreds of discarded generations, and a lot of editing.

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Your AI Assistant Just Got Hands
Notes
Notes

Your AI Assistant Just Got Hands

OpenAI's new Chrome extension for Codex isn't just browser automation — it's the first real attempt at AI agents that can see and control the same interfaces creatives use daily.

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2025

Less Artwork. More Assets.
Notes
Notes

Less Artwork. More Assets.

Commercial creative work still deserves care. But it’s often built to move, scale, and be replaced. This piece explores how understanding that context changes how we think about craft, burnout, and AI.

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The Slop About Slop
Notes
Notes

The Slop About Slop

Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.

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First Hours With Sora 2
Notes
Notes

First Hours With Sora 2

In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.

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AI at NYFW
Notes
Notes

AI at NYFW

This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.

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Is Prompting Holding You Back?
Guide
Guide

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

Read Entry —
Behind the Prompt Playbook
Guide
Guide

Behind the Prompt Playbook

I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.

Read Entry —

BY CONTRIBUTOR

William Smith

William Smith

Sherman at Dispatch

Sherman at Dispatch