William Smith Profile

WILLIAM
SMITH

Helping creatives turn their ideas into motion through storytelling and AI

Latest drop: Why Does Vince Gilligan Hate AI?
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Free guide: How to Teach AI to Write in Your Voice

WRITING

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?

Portfolio or Personal Brand?

Portfolio or Personal Brand?

If I were starting my creative career today, the first thing I’d do is to go all in on building my personal brand.

Meet ChatGPT Atlas

Meet ChatGPT Atlas

When your browser can write, research, and post for you, “going online” starts to mean something new.

Sound Isn't Song

Sound Isn't Song

AI music can fill the silence—but not the feeling. But we're in the early days.

AI Broke Rick Beato's Brain

AI Broke Rick Beato's Brain

In a recent video, Rick Beato revealed something less flattering—not about AI, but about how humans use their authority when they feel it slipping.

Directing Sora

Directing Sora

It wasn’t just about describing a scene; it was about orchestrating one.

The Slop About Slop

The Slop About Slop

Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.

First Hours With Sora 2

First Hours With Sora 2

In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.

OpenAI Announces Sora 2

OpenAI Announces Sora 2

When OpenAI announced Sora 2, I didn’t immediately jump for joy. I’ve learned to temper expectations.

AI at NYFW

AI at NYFW

This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.

Is Prompting Holding You Back?

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

iPhone 17 Pro: The choice for AI creators?

iPhone 17 Pro: The choice for AI creators?

The iPhone 17 Pro has revolutionized creativity with AI capabilities, offering unprecedented privacy and performance for creatives. Let's dive into what this means for our workflows and the future of storytelling.

Behind the Prompt Playbook

Behind the Prompt Playbook

I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.

ABOUT

I'm William Smith — I help artists, designers, musicians, and storytellers use AI in their work.

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?

PROJECTS

CONTACT

Interested in working together or just want to say hello?

Send me an email

I typically respond in a few hours.