William Smith Profile

WILLIAM
SMITH

I help ideas become clear, useful, and discoverable.

Latest drop: Letting Go of Old Tools (Without Letting Go of Yourself)
Now exploring: What It Actually Means for a Creative to Adopt an AI Workflow
Free guide: How to Teach AI to Write in Your Voice

WRITING

Letting Go of Old Tools (Without Letting Go of Yourself)

Letting Go of Old Tools (Without Letting Go of Yourself)

Letting go of old tools isn’t just a financial decision. For many creatives, it’s an identity shift. This article explores what happens when gear meant to prove seriousness starts to feel like a constraint, and how AI workflows can reshape how you think about craft, ownership, and creative freedom.

The Moment I Realized Gear Wasn’t the Constraint Anymore

The Moment I Realized Gear Wasn’t the Constraint Anymore

An AI creative workflow is a way of working where ideas are explored, tested, and shaped before heavy production begins. This post explains how that shift removes logistical constraints and lets imagination move into execution faster, without replacing creative judgment.

The Work Inside The Visual Dome

The Work Inside The Visual Dome

When The Visual Dome showed up in my Instagram feed, it felt like one of those accounts that was just suddenly there, as a fully formed idea.

Less Artwork. More Assets.

Less Artwork. More Assets.

Commercial creative work still deserves care. But it’s often built to move, scale, and be replaced. This piece explores how understanding that context changes how we think about craft, burnout, and AI.

The First 100 Posts

The First 100 Posts

Once he accepted that ideation matters, he started questioning how it might fit into his work.

Why Does Vince Gilligan Hate AI?

Why Does Vince Gilligan Hate AI?

Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?

Portfolio or Personal Brand?

Portfolio or Personal Brand?

If I were starting my creative career today, the first thing I’d do is to go all in on building my personal brand.

Meet ChatGPT Atlas

Meet ChatGPT Atlas

When your browser can write, research, and post for you, “going online” starts to mean something new.

Sound Isn't Song

Sound Isn't Song

AI music can fill the silence—but not the feeling. But we're in the early days.

AI Broke Rick Beato's Brain

AI Broke Rick Beato's Brain

In a recent video, Rick Beato revealed something less flattering—not about AI, but about how humans use their authority when they feel it slipping.

Directing Sora

Directing Sora

It wasn’t just about describing a scene; it was about orchestrating one.

The Slop About Slop

The Slop About Slop

Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.

First Hours With Sora 2

First Hours With Sora 2

In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.

OpenAI Announces Sora 2

OpenAI Announces Sora 2

When OpenAI announced Sora 2, I didn’t immediately jump for joy. I’ve learned to temper expectations.

AI at NYFW

AI at NYFW

This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.

Is Prompting Holding You Back?

Is Prompting Holding You Back?

Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.

iPhone 17 Pro: The choice for AI creators?

iPhone 17 Pro: The choice for AI creators?

The iPhone 17 Pro has revolutionized creativity with AI capabilities, offering unprecedented privacy and performance for creatives. Let's dive into what this means for our workflows and the future of storytelling.

Behind the Prompt Playbook

Behind the Prompt Playbook

I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.

ABOUT

I work at the intersection of content, marketing, and clarity.

Most of my work begins with research and conversation. I interview founders, artists, and subject-matter experts, capture how they think about their work, and translate that into writing and content systems people can understand, engage with, and find.

Writing is the backbone of what I do, but the work extends beyond writing alone. It includes shaping long-form articles, website copy, and supporting content in ways that are useful, structured, and resilient as search and discovery continue to evolve. Increasingly, that means designing content that works not just for readers, but for AI-driven systems that actually read and interpret language.

I tend to operate as a translator—between ideas and execution, between creative vision and audience understanding, and between people and the systems that surface information. My focus is on getting to the point, reducing friction, and helping meaningful work be seen without flattening its voice.

Letting Go of Old Tools (Without Letting Go of Yourself)

Letting Go of Old Tools (Without Letting Go of Yourself)

Letting go of old tools isn’t just a financial decision. For many creatives, it’s an identity shift. This article explores what happens when gear meant to prove seriousness starts to feel like a constraint, and how AI workflows can reshape how you think about craft, ownership, and creative freedom.

The Moment I Realized Gear Wasn’t the Constraint Anymore

The Moment I Realized Gear Wasn’t the Constraint Anymore

An AI creative workflow is a way of working where ideas are explored, tested, and shaped before heavy production begins. This post explains how that shift removes logistical constraints and lets imagination move into execution faster, without replacing creative judgment.

PROJECTS

CONTACT

Interested in working together or just want to say hello?

Send me an email

I typically respond in a few hours.