A Different Way of Looking at Sunsets
It turns out a machine can show us things about a sunset we never notice ourselves. Plus, try the new Sunset Generator Tool!
Helping creatives turn their ideas into motion through storytelling and AI
It turns out a machine can show us things about a sunset we never notice ourselves. Plus, try the new Sunset Generator Tool!
Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?
A public meltdown wrapped in moral outrage. But it’s more than that. It’s tragic, because it doesn’t have to be this way.
If I were starting my creative career today, the first thing I’d do is to go all in on building my personal brand.
Let’s be honest — most of the outrage about AI isn’t really about technology. It’s about who gets the money.
There’s something eerily familiar about the mob of people attacking AI art online these days, dismissing it as soulless, and ridiculing anyone who dares to experiments with it.
When your browser can write, research, and post for you, “going online” starts to mean something new.
AI music can fill the silence—but not the feeling. But we're in the early days.
Spotify wants to define what “responsible AI in music” looks like — a noble claim from a company long accused of devaluing artists’ work.
In a recent video, Rick Beato revealed something less flattering—not about AI, but about how humans use their authority when they feel it slipping.
It wasn’t just about describing a scene; it was about orchestrating one.
Tools like Sora hint at a reset — where remixing, riffing, and building on others’ ideas are built into the system itself.
Scroll long enough, and you start to feel like you’re watching a single mind rehearse its lines in a thousand different bodies.
In my first hours, I’ve found brilliance in Cameo’s character consistency, frustration in its limits, and the sense that we’re only just scratching the surface of what prompted video can become.
When OpenAI announced Sora 2, I didn’t immediately jump for joy. I’ve learned to temper expectations.
This season’s New York Fashion Week didn’t just showcase clothes. It showcased a future.
The most important skill for working with AI is the ability to explain.
But then he said something that stuck with me: “I just wish it was leading to more sales.”
If you’ve ever felt exhausted and still wondered if you’re doing enough, you’re not the only one.
Most AI talk on social media feels like hype. You’d think everyone is using these tools daily. But this report from Anthropic tells a different story.
Discover why your AI tools aren't delivering the creative results you want and learn the CRAFT framework that transforms frustrating prompts into precision-engineered creative instructions.
Hallucinations are training artifacts, not inherent flaws, and we can fix them. OpenAI shared their findings.
The iPhone 17 Pro has revolutionized creativity with AI capabilities, offering unprecedented privacy and performance for creatives. Let's dive into what this means for our workflows and the future of storytelling.
Transforming a blog into a magazine-style zine reveals how design can evoke feeling, not just display information.
William had the vision: a campaign starring his late dog Sherman, in red goggles, expertly facing his fears.
I didn’t set out to make a digital product. I just had a deck — forty-two slides of “AI basics” that I’d put together for the Western Hardwood Association.
"Lets clean up the website a bit," William said, and I could tell this was going to be one of those sessions where simple requests turn into something much more meaningful.
It was 3:37 AM and we were deep in one of those conversations that only happen when you're building something that matters
Plot twist: AI did not steal my creative job – it made me better at it. Here is how.
I'm William Smith — I help artists, designers, musicians, and storytellers use AI in their work.
It turns out a machine can show us things about a sunset we never notice ourselves. Plus, try the new Sunset Generator Tool!
Ultimately why Vince hates AI really is irrelevant. The biggest question I care about is which new creatives will step forward to carry the pro-AI mantle?
A public meltdown wrapped in moral outrage. But it’s more than that. It’s tragic, because it doesn’t have to be this way.
What started as a social media role quickly grew into a full creative overhaul.
VIEW PROJECTI’m building The Daring Creatives as a home for artists, designers, musicians, and storytellers who are learning to work alongside AI instead of against it.
VIEW PROJECTI helped Bourbon Lore bottle the energy of their live events—capturing raw, behind-the-scenes moments and turning them into bold, cinematic social content.
VIEW PROJECTWhat started as a social media role quickly grew into a full creative overhaul.
VIEW PROJECTI’m building The Daring Creatives as a home for artists, designers, musicians, and storytellers who are learning to work alongside AI instead of against it.
VIEW PROJECTI helped Bourbon Lore bottle the energy of their live events—capturing raw, behind-the-scenes moments and turning them into bold, cinematic social content.
VIEW PROJECTI helped Noctel Fiber clarify their story and show the real value behind their network.
VIEW PROJECTInterested in working together or just want to say hello?
✉ Send me an emailI typically respond in a few hours.